Vívian Soares

A nova diretiva da União Europeia para o uso de termos ambientais em campanhas publicitárias e de marketing é uma das legislações mais esperadas para o controle efetivo do greenwashing no mercado europeu. Divulgada em março deste ano para consulta pública, a Green Claims Directive (Diretiva de Alegações Ecológicas) limita o uso de termos genéricos como “verde” e “ecológico” e demanda que os benefícios ambientais alegados pelas marcas sejam comprovados por meio de análises de ciclo de vida ou ...

Considerado um dos mais importantes eventos na área de cidades inteligentes e inovação urbana, o Smart City Expo World Congress aconteceu em Barcelona, entre os dias 7 e 9 de novembro. Além da exposição com inúmeras soluções e cases, os palcos reservam palestras e painéis potentes com personalidades e empresas que, por meio de sua atuação, transformam a maneira de viver em coletivo sob perspectivas sociais, culturais e econômicas.
Na sessão de abertura, o cofundador do AirBnb Nathan Blecharcz...

White Paper about Wood and its use as a Beauty Packaging material, with a special focus on the sustainability of the product.

This paper sets out the most important trends and technologies presented at Luxepack Monaco, a leading luxury packaging exhibition.

Gender equality is not only a matter of fair pay or of more representation in power roles: it’s a matter of development, peace and a positive future for all. The role of cities and regions when it comes to building a better future for both women and men is a hot topic in 2019: while new studies and reports are being launched, more initiatives are becoming visible and gaining strength, raising the debate about how to include the Sustainable Development Goal 5 into municipal policies.

Launched ...

Grande espaço disruptivo do Mobile World Congress, que aconteceu esta semana, em Barcelona, o 4YFN (Four Years From Now) é o evento que mostra de que forma os grandes temas de mobile podem ser acessíveis à realidade de pessoas e negócios. Nascido como irmão mais novo do MWC, o 4YFN reúne startups que revelam o que vai ser tendência em um futuro muito próximo. Desde que surgiu, em 2014, o espaço amadureceu e nunca foi tão grande – só em Barcelona, mais de 20 mil pessoas passaram pela área em t...

Artificial Intelligence means new perspectives for governments and corporations… and everybody else

After years of covering some of the most important technology events in the world, I was happy to witness the rising of AI for Good. While 2018 saw a burgeoning approach to Artificial Intelligence as it became the central theme of a few panels in major global forums and conferences or a key resource in innovative projects developed by a still modest yet resilient number of blue chip corporation...

For decades, Japan has been known for its solid, predictable financial landscape built on aversion to risk and long-term returns. Yet, in the last few years, the Japanese have been facing a much-welcomed revolution caused by fintech, a market that, in 2021, will be 15 times bigger than it was in 2015. The reason is that the fintech scene has been evolving thanks to a few factors that ...

Whitepaper sobre o Mobile World Congress de Barcelona e as maiores tendências mobile em 2018

17 Steps to 2030 is a series created to raise awareness about the UN Sustainable Development Goals. The SDG 14 aims to preserve life under water in order to guarantee life above water – seas and oceans are being constantly threatened by climate change, overfishing and pollution.

Below the water, there is another planet we seldom think about. As I am writing this, it is established that the water world counts more than 228,000 species, while experts estimate that between 500,000 and 2 million more sea organisms are still unknown. They form an ecosystem that is integrated into ours – many other living creatures depend on marine life, and that includes us, humans.

In many countries, fish and seafood are the main sources of protein. Yet the vigor of the fish industry is ...

Horyou Blog interview with Congo's Minister of Environment, during the COP22 in Marrakesh